Serendie Avenue Boston is designed to allow co-creation, real-world testing, and scalable options throughout industries. Supply: Mitsubishi Electrical
International enterprises know the place to place innovation facilities to achieve entry to companions, clients, and analysis experience. Mitsubishi Electrical US Inc. yesterday celebrated the grand opening of Serendie Avenue Boston, its first Western digital transformation hub.
“Serendie” combines “serendipity” and “digital engineering” (DX), and the firm first launched the co-creation initiative final 12 months in Yokohama, Japan. Mitsubishi mentioned it’s evolving right into a “round digital-engineering” firm and that the middle will allow steady enchancment because it “integrates gadgets, methods, and multi-domain providers into unified options.”
“Serendie Avenue Boston represents a big step ahead in our world technique to combine digital intelligence with bodily methods and create lasting worth for our clients and society,” acknowledged Mike Corbo, government officer at Mitsubishi Electrical Corp. and president and CEO of Mitsubishi Electrical US.
“By establishing a presence in one of many world’s main innovation ecosystems, close to a few of the world’s high know-how institutes, we entry the most effective expertise and artistic minds to help this DX hub and strengthen our means to collaborate, scale new concepts globally, and ship options for our clients,” he added.
Corbo cited the 80 Ph.D.s, 60 to 70 interns, and two members of MIT‘s AI enterprise class who’ve come to work at Mitsubishi’s Boston-area services, a part of a complete full-time workers of 120 in Cambridge, Mass. He additionally famous that Serendie Avenue Boston (SSB) follows Mitsubishi’s strategic enlargement from offering merchandise to supporting innovation and providers.
Serendie Avenue Boston constructed for collaboration
“We constructed Serendie Avenue Boston to be a extremely hands-on and collaborative area,” mentioned Kyle Reissner, vp of product administration for Serendie Avenue Boston at Mitsubishi Electrical Iconics Digital Options (MEIDS). “Our groups are working intently with clients and companions in actual time, testing options, iterating shortly, and making use of insights on to operational environments.”
“Whether or not it’s optimizing constructing methods, bettering power effectivity, or integrating AI into current infrastructure, this area permits us to maneuver quicker and ship sensible, measurable outcomes,” he mentioned.
Reissner led guests by way of demonstrations on the 7,950 sq. ft. (738.5 sq. m) DX web site, which is in the identical constructing as Mitsubishi Electrical Analysis Labs (MERL).
Mitsubishi says its first U.S. digital transformation hub will speed up digital transformation. Supply: Mitsubishi Electrical
MERL investigates optimized robotic monitoring
Dr. Abraham Vinod, a principal scientist at MERL, confirmed autonomous robotic mapping and monitoring utilizing a Unitree quadruped, a lidar scanner, and absolutely onboard compute. As an alternative of an individual with a backpack spending hours to map a facility, Vinod mentioned his staff has developed an algorithm to optimize effectivity for automated mapping, which could possibly be helpful for services inspection and search-and-rescue operations.
Vinod’s colleague Alex Schperberg offered a paper at ICRA in Vienna this week on the potential for a number of legged robots to securely coordinate their actions whereas rising the pace, frequency, and protection of monitoring.
Abraham Vinod demonstrates autonomous robotic mapping and monitoring at Serendie Avenue Boston. Credit score: Eugene Demaitre
AWL Electrical energy offers wi-fi software charging
Additionally at Serendie Avenue Boston, Mitsubishi accomplice AWL Electrical energy Inc. demonstrated a wi-fi charging system for a 10W, removable finish effector with a Mitsubishi MELFA robotic arm. The energy labored at 40 cm (15.7 in.), and the robotic moved a digital camera round an object to scan it with none hazard of wire entanglement.
The know-how may present extra flexibility for manufacturing methods utilizing software changers, acknowledged Takehiro Ishiguro, senior supervisor of open innovation at Mitsubishi Electrical’s Manufacturing facility Automation Enterprise Group.
In an adjoining demo, Dr. William Nguyen, a Mitsubishi Electrical Automation mission growth supervisor, defined how the Onyx AI platform can automate troublesome AI analysis steps in order that information is extra successfully translated into deployable fashions for management methods. It combines bodily information with digital twins to straight handle the simulation-to-reality hole and buyer ache factors, he mentioned.
AWL Electrical energy offers wi-fi charging for a spread of methods. Supply: AWL Electrical energy
MELIC provides AnyMile for rising drone deliveries
Anthony Martore, supervisor of technique and innovation on the Mitsubishi Electrical Innovation Middle (MELIC), mentioned the AnyMile platform for superior air mobility governance. It connects shippers, terminals, operators, and regulators for drone operations.
AnyMile offers continuity of data, operational self-discipline for procedures and compliance, and scalability, defined Martore. An app allows fleet managers to observe order tracing and success in actual time. As a number one healthcare hub, Boston has a necessity to maneuver lab specimens and samples shortly and affordably quite than counting on vertically built-in distributors, he mentioned.
Actually, AnyMile is already concerned in hundreds of flights per day throughout the U.S., famous Dr. Zafer Sahinoglu, vp and basic supervisor of enterprise studio MELIC.
“We anticipate vital B2B and B2C development within the subsequent two years, thanks partly to regulatory modifications,” Corbo mentioned. “Drones are coming that may carry 200 to 300 kg [440.9 to 661.3 lb.] a whole lot of miles — that’s our goal market.”
Nozomi acquisition offers cyber-resilience
In September 2025, Mitsubishi Electrical acquired Nozomi Networks Inc., a San Francisco-based developer and distributor of operational know-how (OT) risk-trending methods.
“We are able to both develop by way of in-house innovation or by acquisition,” mentioned Corbo. “We beforehand held shares in Nozomi. Following our digital transformation technique, we acquired the most effective in school for OT safety.”
Nozomi’s know-how continues to be vendor-agnostic, taking information to feed an AI engine for insights into dangers throughout prescription drugs, crucial infrastructure, manufacturing, utilities, and airports, mentioned Mike Dutko, a gross sales engineer at Nozomi Networks.
Nozomi and Mitsubishi provide IT and OT safety. Supply: Mitsubishi Electrical
Serendie Avenue reveals Mitsubishi give attention to industrial innovation
Different demonstrations at Serendie Avenue Boston concerned vision-based airflow and temperature sensing, imaginative and prescient IoT and edge AI, and the GENESIS generative AI assistant for accelerating the design of SCADA (supervisory management and information acquisition) methods throughout industrial websites.
Whereas the demonstrations on the Serendie Avenue Boston grand opening coated a variety of applied sciences and maturity ranges, all of them confirmed Mitsubishi’s dedication to commercially related automation, in addition to its help for world and regional collaboration.
As a part of its help for startups and innovation, the corporate is a accomplice of MassRobotics, which offered college groups, healthcare startups, and different member corporations throughout final week’s Robotics Summit & Expo.
“The brand new administration [of Prime Minister Sanae Takaichi] in Japan could be very targeted on innovation and healthcare,” Seiichiro Takahashi, consul basic of Japan in Boston, advised The Robotic Report. “Our mission right here is to develop partnerships.”
