Man Piekarz is the CEO of Panjaya, bringing intensive expertise in constructing and scaling modern expertise providers. A seasoned entrepreneur and operator, he has a confirmed observe file of driving zero-to-one initiatives and growing scalable options at each startups and Apple. With a deep understanding of AI and video expertise, Piekarz leads Panjaya in its mission to revolutionize multilingual video content material by seamless AI-powered dubbing.
Panjaya is an AI-driven firm specializing in video translation and dubbing at scale. Since its founding in 2022, the corporate has expanded with an government group bringing experience from Apple, Meta, and Vimeo.
Panjaya’s expertise allows seamless dubbing, translation, and lip-syncing of movies into a number of languages whereas preserving the pure feel and look of the unique content material. With a give attention to breaking language limitations in visible storytelling, the corporate goals to assist creators and educators join with international audiences effortlessly.
What classes did you’re taking out of your expertise constructing and promoting Matcha to Apple that you just’re making use of to Panjaya?
Constructing and promoting Matcha to Apple gave me a deep understanding of the significance of user-focused product improvement, strategic partnerships, and agility in a dynamic market. Throughout my time at Apple, I noticed firsthand the challenges of scaling content material for international audiences, particularly in localization and video translation. The inefficiencies of conventional dubbing impressed me to discover a extra modern resolution, which led me to Panjaya. Immediately, we’re making use of these classes by growing intuitive, AI-driven localization instruments, collaborating with leaders like TED and JFrog, and staying adaptable to satisfy the evolving wants of a worldwide viewers – rules that drive every little thing we do as we work to redefine video localization.
What are essentially the most important inefficiencies in conventional dubbing and subtitling, and the way is Panjaya addressing them?
Outdated options like closed captioning or conventional dubbing are sometimes distracting and disrupt the viewer’s expertise by failing to synchronize the nuances of communication, comparable to physique language, facial expressions, and gestures together with the translated audio. Recognizing a necessity for a extra superior strategy that goes past mere audio translation, Panjaya sought out to supply localized video content material that resonates naturally and authentically with audiences world wide.
Not like different platforms that focus solely on audio or lip synchronization solely, Panjaya synchronizes audio with the total spectrum of physique language – pauses, emphasis, gestures, and different physique actions. This ensures a extra pure, emotionally resonant reference to audiences, making Panjaya’s options distinctive in our capability to retain the integrity of the unique content material.
With AI dubbing, lip-syncing, and voice cloning, how do you guarantee authenticity and cultural resonance throughout numerous audiences?
Panjaya is concentrated on deep-real expertise, that means we intention to signify audio system precisely and authentically. We work solely with trusted companions and companies, making certain that our expertise is used ethically to reinforce communication somewhat than mislead or misrepresent.
Panjaya is working with business leaders like TED and JFrog. Are you able to share a hit story that highlights the platform’s impression?
TED, a worldwide platform for sharing concepts, has seen extraordinary outcomes utilizing Panjaya to adapt their talks for worldwide audiences, together with:
- 115% improve in views of dubbed talks
- 2x improve in video completion charges
- 69% improve in non-English browser views
- 30% improve in social sharing
- Over 10M views and 400K interactions on spotlight reels
JFrog, a DevOps and software program distribution chief, hosts SwampUP, an annual convention showcasing business developments and thought management. Recognizing the significance of partaking their international viewers, JFrog had already localized written content material—however with video turning into the dominant medium, increasing accessibility was the following logical step. By leveraging Panjaya, JFrog seamlessly offered multilingual convention talks, making certain their French and German-speaking customers might absolutely interact with key product bulletins and insights, driving deeper connection and broader attain.
What challenges do you foresee as AI dubbing expertise turns into extra extensively adopted, and the way is Panjaya making ready to handle them?
One problem is making certain the output accounts for cultural context and nuance. That’s why we allow a human-in-the-loop strategy—protecting it quick and seamless, with AI dealing with the heavy lifting whereas people present fast, intuitive refinements to make sure the ultimate product feels pure and true to the speaker’s intent, whereas accounting for cultural variations.
Scalability can also be one thing we take into consideration continually. As extra industries undertake AI-driven options, we’ve invested closely in R&D to ensure Panjaya can deal with the complexities of real-world situations, from multi-speaker occasions to various digital camera angles. For us, it’s all about staying forward of those challenges whereas making certain the expertise is impactful, moral, and accessible for everybody.
How do you see AI reshaping the way forward for video content material creation and international accessibility?
Conventional limitations to international communication—language, time, and assets—are quickly disappearing. AI-powered localization ensures increased accuracy and high quality at scale, making it sooner and cheaper for organizations to have interaction international audiences. With Panjaya’s platform, localization goes past phrases—capturing facial expressions, gestures, and emotional supply to protect the speaker’s true intent. This synchronization makes content material really feel native in any language, permitting organizations to attach with worldwide audiences as if talking on to them.
Past accessibility, AI additionally allows deeper personalization—adapting tone, pacing, and supply model to resonate with completely different cultural expectations. As a substitute of a one-size-fits-all strategy, creators can tailor video content material to really feel extra genuine and culturally related, driving the following technology of world storytelling.
Whereas real-time AI localization isn’t right here but, it’s on the horizon—bringing us even nearer to a world the place language is now not a barrier to connection.
What function does human oversight play in Panjaya’s AI dubbing course of to keep up high quality and nuance?
Our platform is constructed with collaboration in thoughts. Our dubbing studio presents intuitive instruments that enable human reviewers to fine-tune speech rhythm, tone, and pacing, making certain each element aligns with the unique speaker’s intent. Our human-in-the-loop strategy ensures that the ultimate output doesn’t simply translate phrases however captures the center of the message, making the content material really feel as impactful within the goal language because it does within the authentic.
How does Panjaya guarantee moral use of its expertise, significantly in stopping misuse like misinformation or impersonation?
It’s a problem we talk about and assume lots about.We’re deeply dedicated to the moral use of our expertise. Our mission is to empower storytellers to seamlessly adapt video content material for international audiences, however by no means on the expense of integrity or belief.
To forestall misuse, we take plenty of steps. First, we solely work with organizations that present contractual ensures concerning the content material they translate. Second, we take a agency stance towards misuse—our platform must not ever be used to impersonate people, unfold misinformation, or trigger hurt. To uphold this, we’re actively growing each coverage and technological safeguards, together with content material detection and blocking measures, in addition to instruments to establish content material generated by our platform. We’re repeatedly refining our strategy to make sure AI-driven localization stays a power for accountable, genuine communication.
What does success appear like for Panjaya within the subsequent 5 years, and the way do you propose to realize it?
Success for Panjaya means turning into the go-to video localization resolution for any firm with a worldwide viewers—or one seeking to increase globally. Our focus is twofold: authenticity and scalability. On the authenticity entrance, we’re advancing AI to seize emotional tone, pacing, and cultural nuance so that each localized video feels as pure and impactful as the unique.
For scalability, we’re tackling more and more complicated use circumstances—dealing with extra audio system, numerous backgrounds, and dynamic video codecs. On the identical time, we’re prioritizing seamless integration into current video creation workflows, making certain easy adoption by partnerships with main video administration and localization platforms. By pushing the boundaries of AI-driven localization, we intention to redefine how companies talk throughout languages—making international storytelling really frictionless. Our work with TED is a good instance of how these workflow integrations are getting used.
The worldwide video market is quickly evolving. What traits do you see shaping its future, and the way is Panjaya positioned to capitalize on them?
The worldwide video market is being formed by two main traits: the speedy development of video as a major communication instrument throughout all ranges—from particular person creators to giant enterprises—and the growing want for companies to increase globally to drive development. As video consumption surges, firms should guarantee their content material resonates throughout languages and cultures. AI-powered localization is turning into important—not only for translation, however for preserving authenticity, tone, and emotional impression at scale.
Panjaya is strategically positioned to capitalize on these traits by seamlessly integrating into current video creation workflows, making international growth easy for companies. Our expertise is constructed for scale, permitting firms to localize content material effectively with out compromising high quality. Most significantly, we be sure that manufacturers preserve authenticity—preserving their voice, tone, and message throughout languages and cultures to create video experiences that resonate worldwide.
Because the market continues to demand extra superior localization and personalization capabilities, we’re not simply following these traits—we’re driving them, enabling organizations to attach meaningfully with audiences worldwide.
Thanks for the good interview, readers who want to be taught extra ought to go to Panjaya.Â
