At the moment, companies demand measurable outcomes that drive financial worth. As organizations embrace managed providers to navigate IT complexity, scale back dangers, and obtain strategic objectives, we’re witnessing a transition from merely guaranteeing uptime and repair availability to delivering tangible enterprise outcomes. The main focus has shifted from ‘uptime to outcomes.’
How is managed service adoption shifting?
In response to a latest Cisco demand research, over 88% of organizations count on to extend their spending on managed providers by over 10% within the subsequent 12-18 months. And they’re more and more in search of managed providers that contribute to key enterprise initiatives.

The highest 5 ranked priorities for managed providers point out a shift in focus: accelerating innovation (85%), enhancing buyer experiences (82%), optimizing provide chains (79%), reaching sustainability objectives (76%), and managing danger and compliance (75%). It’s now not nearly supporting IT back-office capabilities; it’s about driving the enterprise technique ahead and enabling a extra agile group.
Monitoring the evolution of managed providers
To know this evolution and its implication for suppliers, let’s have a look at the Cisco Managed Companies Maturity Continuum.

The following part of managed providers success requires suppliers to shift important parts of their practices to align with the developed market demand for business-relevant outcomes, with product administration, gross sales, advertising, and buyer success every requiring materials change. A concentrate on product options and device-level help that characterised many conventional undertaking and catalog-based managed providers will problem suppliers to ship the built-in experiences, KPIs, and reporting insights that prospects search, limiting entry to new shopping for facilities and delivering better relevance.
Whereas level options can tackle particular wants, they typically fall brief in fixing IT complexity and delivering the built-in, scalable, and versatile providers that as we speak’s companies require. In distinction, platform-based approaches complemented by ecosystems promise to allow extra advanced outcomes, resonate with a wider purchaser viewers, and tackle extra particular {industry} wants with added context gained from enhanced information visibility and tailor-made experiences. On the similar time platforms versus level merchandise scale back supplier prices to construct and function new providers at scale whereas unlocking new income potential. Feels like a win-win in checking off key success standards, doesn’t it?
Superior managed providers: From SOC/NOC to AI Operations
Managing danger and compliance is a prime enterprise concern that each buyer is grappling with, and heightened safety and compliance necessities are driving funding in managed safety providers. Ability shortages, an elevated variety of menace surfaces primarily based on a distributed work setting, and heightened attacker sophistication (the darkish aspect of AI) go away little selection for many organizations aside from to rent professionals.
Probably the most superior managed providers might be delivered from a standard SOC/NOC, leveraging AI Operations (AIOps) to considerably scale back the time to determine threats, resolve points and determine root causes or menace vectors. This centralized method not solely enhances service effectivity but additionally ensures a extra proactive, security-centric stance in managing IT environments, backed by developed service agreements and reporting that focuses extra on outcomes than availability or uptime.
Think about utilizing the large space and entry networks as a distributed sensor array, gathering additional context from different utility supply platforms, and gaining insights from person and endpoint gadgets. Assist personnel can be higher outfitted to help the client/person base whereas safety consultants outline clever entry insurance policies and obtain related alerts associated to unauthorized entry, serving to organizations obtain compliance objectives.
Suppliers can obtain this as we speak by leveraging Cisco’s platforms as a part of their providers. AIOps-driven supply enhances real-time monitoring with predictive analytics and automatic remediation, guaranteeing that points are addressed earlier than they affect the enterprise. This leads to improved buyer satisfaction – examine! And suppliers will discover the operational efficiencies a useful path to upskill operations and help groups to ship new ranges of service – examine, examine!
Shifting by the Maturity Continuum unlocks many levers to success alongside the journey. Over time, we count on to see even better alternatives to extend buyer worth and companion profitability with extra versatile consumption fashions, metered in outcome-based items of measure, and even better automation & service ranges with advances in AI-supported supply.
Constructing success with outcome-based managed providers as we speak
Cisco know-how and companion managed providers assets might help suppliers with the shift to final result oriented providers extra effectively throughout networking, safety, collaboration, observability, and AI-ready information heart know-how platforms. We’re dedicated to working with MSPs to ship know-how that’s optimized for his or her distinctive wants, supporting cross-domain architectures, rising operational automation, and delivering open APIs and telemetry to allow differentiated providers.
Our library of assets additionally contains belongings for companion product, advertising, service supply, buyer success, and gross sales groups to speed up their time to market which have accelerated MSP service launch & optimization throughout the lifecycle by as a lot as 50%
Shifting ahead, with innovation and pace
As an {industry}, there may be quite a lot of floor to cowl to realize this shift. However we’re inspired by teams just like the Expertise Companies Trade Affiliation (TSIA), which yearly acknowledges early innovators and their industry-leading success, together with for managed providers practices.
Cisco has been named a winner in previous years for managed providers innovation. And we’re excited to congratulate our esteemed companion, Logicalis, for reaching the Expertise Companies Trade Affiliation TSIA award for Managed Companies KPI innovation for 2024!
For years, Logicalis has leveraged Cisco’s world-class applied sciences together with their market-leading array of value-added providers to ship large worth to organizations across the globe. And their dedication to greatest practices and the best stage of service assurance has been validated by their achievement a number of Cisco Powered Companies designations throughout their portfolio. At the moment, Logicalis’ AIOps-optimized Digital Cloth Platform is reworking conventional service metrics to satisfy the altering calls for of consumers for enterprise outcomes. They’ve refined service supply metrics to concentrate on person expertise, utilization, safety compliance, environmental objectives, and proposals to measurably scale back carbon emissions. Because of this, there are impactful real-time KPI examples that illustrate how Logicalis is driving buyer efficiencies and modernizing infrastructure. For instance, reported buyer outcomes embrace decreasing person frustration by 22%, chopping carbon emissions by 23%, and strengthening safety posture whereas minimizing menace publicity by 38%.
An thrilling step ahead in managed service maturity and advancing buyer worth! Congratulations to the Logicalis workforce for the popularity of their {industry} innovation. And a giant thanks for an unimaginable partnership!
The way forward for managed providers
As we glance to the long run, the shift from uptime to outcomes will proceed to realize momentum. Cisco is dedicated to supporting our companions on this journey, offering revolutionary know-how platforms, incomes their desire, and recognizing & rewarding their efficiency alongside the way in which.
Subsequent week at Cisco’s Associate Summit #CiscoPS24, we’re excited to discover much more alternatives with the suppliers in attendance and to construct success collectively.
Let’s #GoManaged!

Be taught extra:
Delivering buyer outcomes by managed providers, Cisco and Deloitte
Cisco Associate Program Supplier-led Managed Companies
The three Ps for Associate Managed Companies: Platform, Choice, and Efficiency
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