
Vodafone Thought Restricted (VIL), the third-largest telecom operator within the nation, is probably going going through an even bigger risk from BSNL (Bharat Sanchar Nigam Restricted) than Airtel and Jio within the short-term. The ailing the telecom operator is shedding subscribers each month and quarter that goes by. However that is not been the case with BSNL.
The 2G Person Conundrum
One among Vi’s largest challenges lies in its 2G-heavy buyer base. Amongst non-public operators, Vi nonetheless has the biggest proportion of 2G subscribers. These customers are price-sensitive, in search of probably the most inexpensive companies. Nonetheless, with telcos—together with Vi—persevering with to lift tariffs, the danger of churn will increase.
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In contrast to high-paying 4G and 5G customers who are inclined to migrate to Jio or Airtel for higher community experiences, 2G prospects have a unique fallback possibility—BSNL. The state-run operator affords the bottom tariffs, and with its long-delayed 4G rollout lastly underway, BSNL has turn out to be an automated alternative for cost-conscious customers.
Why BSNL is a Greater Risk Than Earlier than
For years, BSNL was written off because of poor community high quality and delayed modernisation. However in FY25, the corporate reported two consecutive quarters of internet earnings and managed so as to add new subscribers. The truth is, its efficiency by way of development has outpaced Vi’s, marking a shocking turnaround.
Whereas BSNL nonetheless lags behind Airtel and Jio in after-sales service and buyer expertise, it’s closing the hole, which might make it a fair larger risk to Vi’s fragile base.
The Tariff Actuality
For Vi, development is sort of inconceivable with out tariff hikes. The corporate, like Airtel and Jio, should depend on larger common income per person (ARPU) to enhance its financials. However in contrast to its rivals, Vi doesn’t have the identical monetary muscle to maintain investing in community enlargement whereas ready for ARPU beneficial properties.
This creates a harmful cycle: With out higher networks, Vi struggles to draw and retain customers. With out recent funding, it can’t make investments adequately in community upgrades. With out person development, its financials worsen additional.
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The Financing Useless-Finish
Vi’s monetary troubles transcend declining subscribers. The telco faces upcoming funds on adjusted gross income (AGR) dues, a burden that continues to weigh it down. Including to the pressure, the federal government has made it clear that no additional aid package deal can be prolonged to Vi.
This places banks and monetary establishments in a troublesome place. With no authorities backing and no assurance of long-term viability, lenders are unlikely to inject recent capital into the corporate. Except Vi finds a method to safe exterior funding, its community revival technique might stall, deepening its troubles.
The Greater Image: Networks and Service Expertise
In right this moment’s telecom market, community high quality stays the highest differentiator. Each Jio and Airtel have invested closely in 4G and 5G rollouts whereas concurrently bettering customer support. Vi has made efforts in the identical route, however its slower tempo limits competitiveness.
BSNL, whereas nonetheless behind on service expertise, has a powerful attraction on worth. If it manages to scale its 4G rollout successfully, Vi might face a twin assault—premium customers shifting to Jio and Airtel, and low-income customers migrating to BSNL.

