The Nationwide Tv Awards (NTAs) is a prestigious awards ceremony within the UK that celebrates excellence in tv programming. Thought of one of the crucial outstanding occasions within the British tv trade, the awards recognise excellent performances, productions, and programmes throughout totally different tv genres. The NTAs are distinctive in that winners are chosen by the British public by means of numerous voting strategies, together with on-line, phone, and postal voting. The outcomes are then offered stay on ITV.
For the previous 4 years, the NTAs have entrusted Hyve Managed Internet hosting with a essential job: sustaining a strong infrastructure for on-line votingsystem. The problem resides in dealing with the surge in visitors throughout peak voting intervals main as much as the ceremony. In 2023, Hyve wanted to make sure a seamless expertise for each member of the British public who needed to solid their vote.
Leveraging its experience in cloud know-how to ship a scalable and dependable resolution, Hyve offered safe and dependable server infrastructure to host the NTAs’ on-line voting platform. Hyve additionally carried out a dynamic scaling technique to routinely regulate sources based mostly on real-time visitors calls for, making certain easy operation even throughout peak voting intervals.
The issue:
Yearly, the NTAs expertise a big surge in web site visitors through the voting window within the lead-up to the ceremony, as tens of millions of viewers try to take part on-line. This annual visitors spike can overload the servers, inflicting crashes and hindering the voting course of. Such downtime can severely influence the system’s credibility and lift questions concerning the equity of the whole award ceremony.
Overwhelmed servers battle to deal with an inflow of visitors, leading to sluggish loading instances, error messages, and, in the end, the positioning crashing fully. These points don’t simply depart voters fuming – they discourage participation, doubtlessly undermining each the general pleasure and the legitimacy of the awards. Downtime throughout voting may also harm the NTAs’ fame, resulting in damaging publicity and eroding belief with viewers and trade insiders.
Along with the instant influence on the voting course of, server overload and downtime pose logistical challenges for the NTAs and its broadcast accomplice, Indigo Tv. Delays in voting outcomes and disruptions within the stay broadcast of the ceremony can disrupt scheduling and manufacturing plans, affecting the general viewer expertise and the success of the occasion.
So, making certain the reliability and scalability of the voting platform was paramount for the NTAs to uphold the integrity of the awards, preserve viewer confidence, and ship a seamless voting expertise for tens of millions of contributors throughout the nation.
The answer:
To sort out this problem, Hyve devised a bespoke load-balanced cloud platform designed to deal with the anticipated improve in web site visitors through the voting interval.
Final yr, server sources have been elevated by 24 instances their ordinary ranges throughout the two voting home windows to accommodate the elevated heavy visitors from the members of the British public taking part within the votes. Assets have been then dialled again to ordinary ranges as soon as visitors subsided in between voting levels, to chop out utilizing pointless cloud sources and due to this fact scale back prices for the client.
In addition to making a bespoke, scalable cloud resolution for the NTAs to ensure 100% community uptime, Hyve’s help group was additionally available to constantly monitor the servers even after sources have been raised to new ranges. Hyve set in place alert thresholds for the servers as a precaution ought to the NTAs web site expertise unprecedented ranges of visitors and wish to extend sources.
The flexibility to scale cloud sources dynamically on digital servers additionally helped streamline the voting interval for Indigo Tv as nothing new wanted to be launched past their current {hardware}, which means that new logins or IPs weren’t required when voting commenced.
The problem:
The primary problem was to anticipating visitors surges. To handle this, Hyve set threshold alerts for its servers to ramp up sources in response to unprecedented ranges of web site visitors. This proactive method ensured easy voting processes even throughout peak intervals.
The second problem was value administration. To stop pointless prices, Hyve dialled again server sources as soon as the voting interval ended, making certain sources have been allotted effectively.
Lastly, there was the problem of Indigo’s compatibility. Hyve dynamically scaled cloud sources on digital servers, streamlining the voting course of for Indigo Tv with out requiring new {hardware} or logins.
The outcome:
Behind the scenes of the NTAs, a seamless collaboration with Hyve ensured a easy voting course of all through the ceremony. The occasion celebrated a various vary of winners throughout classes, honouring the very best of British tv. Kim Turberville, the NTAs’ govt producer, expressed her appreciation for Hyve’s essential contribution to the occasion’s success. This partnership displays Hyve’s dedication to creating tailor-made cloud options, fostering a belief that retains the NTAs group coming again yr after yr.
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