Curating a Complete View of Buyer Information in Atlan
The Energetic Metadata Pioneers sequence options Atlan prospects who’ve accomplished a radical analysis of the Energetic Metadata Administration market. Paying ahead what you’ve discovered to the subsequent knowledge chief is the true spirit of the Atlan neighborhood! In order that they’re right here to share their hard-earned perspective on an evolving market, what makes up their fashionable knowledge stack, progressive use instances for metadata, and extra.
On this installment of the sequence, we meet Nevenka Perisic, Information Architect at Optimizely, a worldwide chief in digital expertise that helps greater than 10,000 companies enhance buyer lifetime worth, improve income, and develop their manufacturers by way of their flagship platform, Optimizely One. Nevenka shares how Optimizely’s Information Providers crew transitioned away from sustaining siloed knowledge after a number of mergers, into utilizing Atlan as a holistic answer for managing knowledge.
This interview has been edited for brevity and readability.
May you inform us a bit about your self, your background, and what drew you to Information & Analytics?
I work as a Senior Information Architect at Optimizely, becoming a member of over a yr in the past. My goal is to carry knowledge, and understanding of it, nearer to prospects, serving to them see its worth to the enterprise.
Whereas finding out science at college, numerous tasks uncovered me to databases. This expertise enabled me to develop important expertise, as one alternative led to a different.
My coaching proved invaluable, because it helped me keep targeted and structured in understanding knowledge and appreciating the true info it offers, distinguishing between uncooked knowledge and the worth that may be derived from it.
Optimizely is a digital expertise platform supplier that goals to be a one-stop store for entrepreneurs. Our flagship product, Optimizely One, is the trade’s first working system for entrepreneurs and permits groups to attach every step of the advertising lifecycle by way of a single, unified workflow, to allow them to higher promote their merchandise digitally. Many firms lack the abilities, sources, or time to deal with this, and that’s the place Optimizely is available in. We tackle that burden, providing personalized options for every buyer. Many main manufacturers are already Optimizely prospects, working intently with us to ship worth.
Once I joined Optimizely, the corporate was present process important modifications, together with a number of mergers, which created the problem of bridging silos and figuring out the place knowledge was saved. I turned a part of Information Providers, a newly established central perform liable for managing analytics and supporting our widespread knowledge platform in Snowflake. The crew was small, however rising as we recruited extra members. Now, we’re targeted on constructing a contemporary knowledge stack to attach groups throughout Optimizely that had historically labored in isolation.
May you describe Optimizely’s journey with Atlan, to this point?
I used to be liable for implementing the platform, coordinating with Atlan and the info engineering crew to carry the Optimizely occasion on-line. I designed the preliminary implementation plan with Atlan’s assist, outlining the levels, person tales, and short- and long-term targets.
To have interaction the enterprise, we would have liked one thing tangible, so we started integrating Atlan with key knowledge sources. We shortly built-in all our main techniques, incomes recognition from Atlan as one among their quickest prospects to finish this course of. Native connectors, like Salesforce, allowed us to completely leverage Atlan’s options, and we’re working with Atlan to combine techniques with out native connectors to increase entry to options like knowledge lineage, consumption, and different metrics.
What are the use instances you’ve constructed with Atlan? Who’s getting worth from it?
We built-in knowledge sources, glossaries, and dictionaries, and labored with energy customers who shortly noticed worth since they had been already aware of the software program. Now, we’re selling this worth to enterprise customers who nonetheless rely closely on spreadsheets, a course of we’re actively rolling out. I dealt with the technical integration, making all knowledge sources obtainable, supplied coaching so customers may discover the info and establish helpful options, and helped information Atlan’s growth to maximise worth from the catalog.
I see Atlan not simply as an information catalog, however as a group of knowledge artifacts. Our imaginative and prescient is to attach knowledge flows, processes, and knowledge high quality on high of the lineage supplied by Atlan. We goal to supply a holistic answer for customers who come to Atlan and say one thing like, “I would like this for a particular undertaking. Can I pull all these knowledge artifacts along with attributes linked to the appropriate phrases, glossaries, and knowledge flows?” That’s our purpose.
We’re nonetheless constructing it, because it’s an enormous activity, however we’ve made progress, and customers are beginning to acknowledge its worth and actively interact with us.
What are you wanting ahead to attaining with Atlan sooner or later?
We wish to make sure that the whole lot our crew wants to grasp our prospects is made obtainable in Atlan as our knowledge property matures.
We’re not there but, so we’re limiting publicity for now as a result of there’s nonetheless quite a lot of work to be performed. We’ve made quite a lot of progress in Atlan, however we have to fastidiously contemplate the best way to expose significant knowledge with out creating an unusable swamp. Our intention is to supply dependable and credible info inside Atlan.
Photograph by Davide Baraldi on Unsplash
