For over a decade, companions have been utilizing Advertising and marketing Velocity to speed up their time-to-market and extra not too long ago have adopted Cisco Advertising and marketing Velocity Central (MVC) as their full-scale advertising engine. MVC is a digital, co-marketing expertise providing companions always-on studying, content material, and free providers designed to create built-in advertising campaigns and generate demand to assist develop your small business.
Cisco Advertising and marketing Velocity (MV) gives an end-to-end centralized place for companions to handle all their advertising wants when co-marketing with Cisco resulting in:
- Aligned Cisco-Accomplice GTM messaging
- Model compliance
- Promote Cisco’s campaign-led mannequin
- Accelerated advertising outcomes with much less resourcing
By means of the years, hundreds of companions have utilized MVC to handle all their co-marketing wants with Cisco as a result of as you understand, once we market collectively, we win collectively.
One factor positively stands out – companions who use Cisco Advertising and marketing Velocity Central can generate 5.2 instances extra pipeline.* Not solely that, however we see that quantity rising 12 months over 12 months (elevated from 4x in FY2023 to five.2x in FY2024). We attribute this progress to making sure our companions have what they should develop their enterprise.
Good factor our customers are usually not shy! They’ve enthusiastically supplied Cisco with suggestions which we use to repeatedly enhance. This previous 12 months the suggestions included issues like discoverability, content material combine, design and person expertise. We used this invaluable suggestions to unveil our most up-to-date replace.
What’s New with Cisco Advertising and marketing Velocity Central (MVC)?
Final week we unveiled a completely new expertise for Cisco Advertising and marketing Velocity Central (MVC). We took all of the suggestions from companions to re-design a brand new, less complicated expertise that can also be aligned to Cisco.com and centered on accelerating joint Cisco and companion outcomes.
To start, we created an intuitive, trendy platform basis that has diminished the complexity and allows you to discover what you want by a simplified search operate. This contains:
- New, streamlined, constant design with navigation aligned to companions’ prime duties tailor-made particularly to your profile
- Enhanced filtering and search expertise that makes it simpler for companions to seek out extra related marketing campaign content material: Understanding search, filters, and extra
- New featured answer overviews to spotlight probably the most salient alternatives
- Simplified reporting and analytics dashboard to facilitate marketing campaign evaluation to measure RESULTS
This replace facilitates simpler utilization of MV advertising automation options which embrace the flexibility to customise Cisco-made or generic automated e mail workflows, net plugins (microsites, showcases, and banners) and social media.
Early person expertise signifies an pleasure concerning the new options and if you happen to missed the Unveiling broadcast final week, click on to view the MV recorded overview and demo.
Extra precedence campaigns
As we started doing this 12 months, we are going to proceed to assist companions navigate and prioritize answer campaigns. One instance, is our current safety marketing campaign centered on Consumer Safety: Marketing campaign Highlight: Driving Demand with Advertising and marketing Velocity Central and Consumer Safety Marketing campaign.
Anticipate to see extra featured campaigns with particulars on how entrepreneurs can faucet into step-by-step guides. Prepared-made advertising content material, and instruments.
All the time evolving – what’s subsequent in 2025
As talked about, suggestions pushes us to proceed streamlining and simplifying the expertise. What’s on the horizon in 2025?
- Customized expertise: The aim is to ship a seamless digital demand engine the place companions can simply and rapidly discover – in 5 clicks or much less – the suitable advertising asset, marketing campaign, or studying useful resource to co-market options with Cisco and ship a personalised expertise to assist companions as they develop their enterprise in managed providers, SaaS, and amongst SMB prospects.
- AI: Think about if you happen to may seek the advice of an AI Professional whereas constructing your individual content material. What if you happen to may do full social media augmentation? And what if you happen to may use generative AI to construct campaigns, auto constructing of emails, touchdown pages, and workflow after which assist you to take it by your subsequent finest motion to activate with prospects. These are just some options which might be on the close to horizon with MVC and AI.
- Advertising and marketing Velocity Studying (MVL) – a simplified companion studying expertise will get even less complicated. Upcoming enhancements will additional empower companions to create efficient campaigns. Assets for co-marketing with Cisco will velocity up marketing campaign adoption.
MV Reimagined Accomplice Activation Contest
Final week we formally launched our model new MV Reimagined Accomplice Activation contest, and we wish YOU to affix the enjoyable! Unleash your “mad” advertising expertise and degree as much as turn into a Cisco Advertising and marketing ‘Prime Activator’.
How do you take part and win? The competition runs till 10 January. Full and submit the competition kind right here and signal as much as take part and win an Apple iPad Air, a Samsung Sensible Projector, or a Meta Quest 3!
What we wish to see sooner or later:
The continued evolution by no means stops. We wish to proceed to listen to from you – what works finest however could be improved, what remains to be wanted, and so forth.
Go to Advertising and marketing Velocity Central to start constructing your individual campaigns utilizing our step-by-step information.
*Annual Advertising and marketing Velocity Efficiency Assessment, Knowledge from the Cisco Strategic Funding, Insights, and Analytics Workforce
We’d love to listen to what you suppose. Ask a Query, Remark Under, and Keep Linked with #CiscoPartners on social!
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