One of many methods introduced by True facilities on embedding AI throughout community operations, customer support, and inside programs
In sum – what to know:
Three-year plan – True Company has launched “4 Large Strikes” to shift from a standard telecom operator towards an AI-first telco-tech mannequin.
Past connectivity – Its roadmap contains new shopper companies, enterprise digital options, and continued 5G and broadband community upgrades.
AI expertise focus – The corporate plans to embed AI throughout operations whereas increasing AI abilities internally and launching applications to advertise AI literacy.
Thai service True Company has outlined a three-year plan to shift from a standard telecom operator towards a broader AI-oriented telco mannequin, centered on buyer expertise, AI deployment, new digital companies, and workforce improvement.
The corporate stated the roadmap, dubbed “4 Large Strikes,” is designed to assist progress in each shopper and enterprise markets whereas increasing digital infrastructure and companies throughout Thailand. Sigve Brekke, group chief govt True Company, stated the technique displays a broader shift in how telecom operators strategy networks, companies and operations.
“We’re shifting past the standard telco-centric, centered totally on subscriber progress and getting into a brand new part of transformation as an AI-first group whereas remaining firmly centered on customer-centricity. With AI, True will embed intelligence throughout networks, companies, and digital platforms. This represents an entire reset of operations, shifting towards touch-free, predictive and more and more autonomous operations that improve each efficiency and buyer expertise,” he stated.
One pillar of the technique focuses on bettering the end-to-end buyer expertise throughout cellular and broadband companies. The Thai operator stated it should proceed increasing its 5G community utilizing spectrum within the 2.3 GHz, 2.6 GHz and 1500 MHz bands, whereas upgrading broadband companies via its fixed-line unit. The corporate stated it goals to combine these companies throughout a single digital ecosystem spanning cellular, dwelling broadband, and digital platforms.
One other focus of the plan is increasing companies past connectivity. Within the shopper phase, True plans to emphasise household-level service bundles quite than particular person subscriptions, combining cellular and broadband connectivity with digital platforms and safety companies.
Within the enterprise market, the corporate stated it’s increasing its function as a digital options supplier for companies and SMEs. Its providing contains companies beneath a framework protecting large knowledge analytics, AI, safety, cloud platforms, and 5G connectivity, with assist from partnerships with world hyperscale cloud suppliers.
The third element of the technique introduced by the Asian service facilities on embedding AI throughout community operations, customer support, and inside programs. True stated it already makes use of AI in areas corresponding to community operations and digital buyer assistants, whereas additionally creating programs that analyze buyer knowledge to assist customized companies.
Brekke additionally highlighted plans to develop AI abilities and infrastructure throughout the nation. “True is just not solely adopting AI internally. We’re working to upskill 12 million Thai residents via a complete AI literacy program, construct an AI-enabled platform for enterprises, and strengthen AI infrastructure along with companions throughout the ecosystem.”
The ultimate pillar of the plan focuses on workforce improvement. True stated it intends to offer AI basis coaching for all workers by 2026 and has launched scholarship applications for superior AI research in collaboration with worldwide tutorial establishments.
Many operators are asserting methods to navigate the period of AI. Liu Guiqing, president of China Telecom, lately stated throughout a keynote speech at MWC 2026 in Barcelona, that the operator is accelerating its transition from a standard telecom supplier right into a technology-oriented firm constructed round synthetic intelligence, cloud infrastructure, and computing energy companies.
Talking at MWC in Barcelona final week, Liu described how the Chinese language service is increasing its AI capabilities whereas strengthening cloud-network integration and computing infrastructure.
