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Sunday, October 26, 2025

Who’re AI browsers for?


OpenAI launched an AI-powered internet browser known as ChatGPT Atlas this week, which makes me marvel: Is it lastly time to ditch Safari?

That information was on our minds as Max Zeff, Sean O’Kane, and I mentioned the browser panorama — together with some lesser-known alternate options — on the newest episode of the Fairness podcast. But it surely doesn’t sound like all of us shall be making an enormous swap quickly.

For one factor, Sean famous many firms have tried and finally did not unseat the main browsers because of their incapability to earn cash on the browser alone. In fact, that’s much less more likely to be an issue for OpenAI, with its more and more huge funding rounds.

Max, in the meantime, has truly tried out Atlas and different browsers that promise AI brokers will do the be just right for you, and he mentioned there’s a “slight effectivity achieve” at finest. At different occasions, you find yourself watching the agent “click on round on an internet site” — is that one thing regular customers are actually crying out for? Plus, there are vital safety dangers.

Learn a preview of our dialog under, edited for size and readability.

Anthony: I’m nonetheless on Safari, however so far as the search engine, which is tied to browsers, I’ve truly been attempting to experiment with non-Google [options] as a result of I’m simply bored with seeing all of the genAI stuff on the high of my search outcomes.

I believe additionally there’s this query of: If these AI browsers take off, what does that imply for the thought of the open internet on the whole? You may nonetheless go to internet pages, however I don’t suppose it could be loopy to counsel {that a} web site is simply going to change into much less and fewer essential as an increasing number of of our looking is managed by these AI interfaces and chatbots.

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Max: I believe that this has been an enormous thought that folks speak about lots: What does the agentic internet appear to be? And I believe it’s a fascinating query. Folks have tried to give you all these options to work towards this future that [they] really feel is coming. 

And I believe that there’s a sure side of it that jogs my memory of earlier tech waves the place it’s like, “Okay, however what’s the precise expertise? What’s the worth proposition to a client of utilizing considered one of these instruments?”

And it’s simply not tremendous compelling immediately. I’ve tried out ChatGPT Atlas and I’ve tried out Comet and essentially the most beneficiant estimation of them is, it’s a slight effectivity achieve. It makes you barely extra environment friendly.

However more often than not that I’ve tried these items, you’re slowly watching it click on round on an internet site, doing a little activity that I’d in all probability by no means do in the actual world. I’d have it, like, lookup a recipe and add all the substances to Instacart. I’ve by no means carried out that. I believe all of the tech bros all the time say that instance within the movies, and I’m like, “I don’t know if persons are doing that that a lot.”

That is simply this enormous hole, within the face of the tech trade proper now [saying], “We’re constructing all these instruments for the agentic internet,” however why would a standard particular person use this? And I don’t know.

Sean: I’ve not used any of these [AI browsers] however that’s largely as a result of I’m nonetheless very a lot an previous head in the case of search and looking on the whole — a whole lot of the work that I’m doing entails in search of paperwork, which simply naturally entails wanting by means of totally different discrete components of internet pages that I’m aware of, numerous Boolean searches on Google. Possibly I’ll attempt these sooner or later if Google actually does up and kill Boolean search, which it appears like is coming in some unspecified time in the future, nevertheless it’s not there but. 

The factor that’s attention-grabbing to me about these AI browsers is that we’ve seen different firms attempt to compete within the browser area and so they all the time lose as a result of it’s simply not possible to earn cash on a browser as a product. And a few have tried to cost up entrance for it, they will sort of get by for a short while, nevertheless it’s simply finally not sustainable within the face of competing in opposition to Safari or Chrome or Firefox, for that matter. 

What’s attention-grabbing to me … is you lastly have these firms that simply have infinite cash, to allow them to journey it out so long as they need, as a result of they’re not truly attempting to earn cash on these items but. Finally they in all probability will, however OpenAI doesn’t must earn cash on this factor within the subsequent 12 months or two, they will simply have it on the market and let it take form.

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