Ask anybody within the Eindhoven workplace who they go to with a query, a problem or to be heard and the reply is nearly all the time the identical: Antoinette. Since becoming a member of Shapeways in 2013, she’s worn many hats however her mission has remained constant: to construct belief, pay attention, empathize and to make Shapeways a spot the place individuals genuinely wish to work.
Worldwide tradition
Antoinette joined Shapeways with various worldwide expertise — from France with Disney, Estée Lauder, Ralph Lauren, to a Dutch recruitment company — this selection made her a pure match. “I knew it was a really worldwide firm. And for me, worldwide is tremendous necessary as a result of I grew up exterior of the Netherlands.”
She joined Shapeways as Workplace Supervisor and HR Help, the proper function to construct consciousness of the entire crew and uncover what they wanted for his or her continued success.
A pure shift into HR
Because the crew grew and developed, so did Antoinette’s duty. “It felt pure to circulation into extra of an HR function. And the extra I did HR, the extra I liked working with individuals. I’m a really a lot a individuals particular person… and I prefer to assume that I’m very empathetic. And I believe that’s one thing that folks want lots of.”
Antoinette’s transition from managing the workplace to main HR with a rising crew additionally meant greater challenges. On this function she might assist form the expertise of everybody round her. “I believe HR ought to be a very simple step for individuals to go to… I don’t like that model of HR the place it’s disconnected or deemed to be unfavourable, ‘my goodness, I’ve to go to HR!’ I don’t assume that that’s reflection of the function. I would like our crew to know I’m out there or will make myself out there for them in order that HR is built-in day-to-day within the enterprise”
Homecoming crowd
“Greater than 90% of our present workers have been with us earlier than 2024 which is a good assertion in itself. With such good retention we at the moment are rising with new crew members who’re serving to us construct on our secure foundations.”
Antoinette was one of many many who returned after Shapeways’ chapter and helped carry others again too. “Individuals have been just about ready, ‘can we come again and work for Shapeways?’ Each single individual that we’ve known as again just about got here dwelling and are nonetheless actually completely happy to be right here.” So what’s it that folks have been returning to? “I believe the worldwide side of the tradition… the best way individuals talk… All people’s respectful to one another. And individuals are allowed to be themselves. We thrive on the number of experiences and outlooks that our crew members carry.”
Two-way communication

Antoinette was capable of ‘bridge the hole’ between the pre- and post-bankruptcy Shapeways, bringing learnings ahead to enhance the enterprise. “It’s necessary to know that you can be heard if you share your concepts.” She is pushed by dedication to attach and worth everybody’s contribution.
Antoinette stresses the significance of defining and sustaining transparency in communication: “If anyone goes to their supervisor and says ‘I’ve a extremely nice thought to arrange this technique’, and the supervisor’s like, ‘Yeah, good thought’ that’s solely half of the communication wanted to drive transparency. I encourage our crew to ask what occurs subsequent? Who takes the subsequent step? What else do I have to know? And what actual transparency means is that if the lead thinks it appears like a good suggestion, however doesn’t assume we’re prepared but, that’s communicated again and that the worker is aware of the place they stand. Being on the identical web page is essential to our shared success.”
“All people’s utilizing English just about as a second language and folks might be misunderstood”. I see this as a terrific alternative to grasp nice communication abilities as a crew. Issues like clarification, recapping conferences, checking in on everybody’s expectations initially to maintain tasks and groups on observe. These are the abilities we use to make sure nice communication is on the coronary heart of the enterprise.”
Supporting development from inside
Antoinette takes a proactive, private strategy to serving to colleagues develop. “I prefer to take the time to grasp our crew members and their targets, past simply an ‘I’m tremendous!’ response. We ensure that more often than not, individuals are self-directed and might use their initiative, but when they want it, the help is all the time there.”
For Antoinette the success Shapeways has skilled in retaining crew members begins with understanding every particular person within the crew. “It’s actually necessary to establish the individuals who want a pat on their shoulder, … I encourage the managers to acknowledge people, have they regarded into who’s executed a extremely good job? Have they expressed the truth that they seen? I really like making these connections and serving to the crew develop stronger.”
What does it take?
“We prefer to have people who find themselves passionate, who haven’t utilized simply to use to ‘a job’, however have utilized as a result of they actually wish to come and work for us.” Expertise issues, however it’s not the whole lot. “If we’re in search of anyone to work within the manufacturing facility, if that particular person is enthusiastic and says, ‘I believe 3D printing is wonderful and I’d like to be a part of it!’ I’m already on this particular person due to their power.”
She additionally values curiosity and openness. “If anyone doesn’t ask me any questions concerning the firm or hasn’t executed their analysis… It reveals that they’re probably not . We’ve a crew of expert individuals, nice personalities and we’re all curious and engaged, that is the type of factor that stands out at an interview.”
Working collectively within the Eindhoven facility as a crew is one other a part of what works so properly in driving a cheerful tradition. “We must be right here, we must be shut to one another, we have to act shortly, so we are able to transfer ahead and supply nice service and merchandise.”
Trying forward

“What excites me is the truth that we’re specializing in what we’re finest at, 3D printing. And I can’t wait to proceed our development and entice increasingly more shoppers. I’m excited additionally to have new workers, new those who we are able to get to know, and to develop.”
Antoinette helps form the corporate’s values for the subsequent section of development. “As we carry new expertise into the crew it is crucial that we’ve got good onboarding constructions so we are able to promote our values, how we would like them to be interpreted and set examples of the values in motion.”
Conserving issues sensible is a part of the formulation that Antoinette promotes for sharing Shapeways values. “Individuals want to grasp what the worth is and the way it matches their function. Our values can’t simply be written in a handbook, they need to be lived from high to backside.”
